Is your marketing performing as well as it looks?

Woman from luxury fashion campaign
North Miami Luxury building. ONE Park Tower

We don’t just build brands, we craft legacies. 

MEET THE CHARLES GROUP

As a premier creative and marketing agency specializing in performance-informed strategy, we bring over a decade of experience building integrated digital solutions for real estate investment managers, developers, and industry disruptors.

We combine strategy, media, design, and data to position your brand for long-term growth, whether you are launching a new development or scaling an established portfolio.

Best marketing agency for new development sales

THE REAL ESTATE DEVELOPMENT & MANAGEMENT COMPANY

From data to deals: Powering Turnberry’s sales engine

  • Our partnership with Turnberry focuses on amplifying their brand presence beyond physical assets by positioning the company as a recognized leader in thought leadership, community building, and strategic innovation.

    • +106% Increase in Walk ins MOM

    • -488% Reduction in Cost Per Lead YOY.

    • +432% Increase in leads for developments MOM.

    • Gold Winner for Websites in ANA Ace Awards

  • Turnberry is a dynamic real estate company that develops, owns and programs large-scale hospitality, retail, residential and commercial properties. Turnberry partnered with The Charles Group to develop a data-driven multi-channel strategy to strengthen corporate influence and drive hospitality, retail, residential and commercial property brand awareness .

“In a sector slow to adopt successful media-driven innovation, The Charles Group helped Turnberry redefine what’s possible—elevating our marketing and accelerating sales across projects from ONE Park Tower to hospitality and branded residences.” — Salvatore Imposimato, SVP Brand & Marketing

We’ve created a media programme that is generating more traffic, form submissions, physical walk-ins and direct sales

-88%

Cost per Lead across all paid media channels vs before TCG

+305%

Average monthly Sales Center Visits per month vs pre-TCG *62.8 Sales Center visits per month average

Increase in CTR vs pre-TCG on Meta

$55.2m

In directly-attributable sales to Paid Media

+401%

Average monthly lead volume (form fills) per month vs pre-TCG *110 website leads per month average

+71%

Increase in average Walk-in Volume per month vs pre-TCG *31.6 walk-ins per month average

+687%

Average monthly call leads per month vs pre-TCG *23.6 website clicks to call per month average

THE MODERN REAL ESTATE COMPANY

Building a first of its kind media strategy for 30+ franchises

Pre-sales funnel for condo developments

Our team beat both industry and internal performance benchmarks, significantly increasing media efficiency and driving down cost-per-lead while maintaining quality.

  • Corcoran a premier real estate brokerage operating in some of the most competitive markets across the United States, engaged our team to develop a strategic media approach focused on two key objectives: affiliate acquisition and new market entry. Not only is the challenge one of acquisition & performance, but of intense granularity in campaigns, creative & budget.

  • Newly acquired Franchisees are supported in newly launched markets with a strong, localized media campaign to establish in the market.

    For B2B, we harness first-party data and CRM integrations to power smarter targeting feeding platforms with high-quality signals that continually refine performance.

    For local awareness, we launch with frequency-driven campaigns to build recall, applying both direct and modeled measurement to evaluate impact. As markets mature, we shift focus to consideration  driving mid-funnel engagement and qualified traffic to site.



  • By closely aligning our campaign structure with the customer journey, we were able to deliver messaging tailored to each stage of the funnel, from initial consideration to lead capture.

    A key part of this success was our granular budget management and dynamic reporting approach. With a high volume of campaigns running across diverse regions and objectives, we built custom dashboards that provided real-time visibility into performance. This enabled agile decision-making, fast optimisations, and precise reallocation of budgets based on what was working ensuring every dollar was working harder to deliver measurable business impact.

+ 121%

Acquired & Launched Franchises into new key markets.Launched in USA, Central America & Europe.

-28%

Cost per Qualified Lead on Google Ads

+ 442%

Higher CTR than Competitors on Meta

-40%

Cost per Click Google Ads

Let’s work together

Frequently Asked Questions

  • We design integrated marketing strategies that drive awareness, generate leads, and accelerate sales for residential, hospitality, and branded developments.

  • We track lead quality, conversion rates, meeting creation, and pipeline influence to ensure marketing ties directly to revenue.

  • We are headquartered in New York City and partner with developers and investment managers worldwide, with active work across North America, Europe, the Middle East, and emerging markets in Asia and Latin America

  • We specialize in real estate, combining creative storytelling with performance data. This allows us to deliver marketing campaigns that not only build brand equity but also drive measurable sales outcomes.

  • Yes. We partner with developers worldwide, including luxury branded residences, large-scale masterplans, and hospitality-driven projects in major real estate markets.

  • Fill out the contact form to request a tailored real estate marketing strategy for your project.