Corcoran a premier real estate brokerage operating in some of the most competitive markets across the United States, engaged our team to develop a strategic media approach focused on two key objectives: affiliate acquisition and new market entry. Not only is the challenge one of acquisition & performance, but of intense granularity in campaigns, creative & budget.

Newly acquired Franchisees are supported in newly launched markets with a strong, localized media campaign to establish in the market.

For B2B, we harness first-party data and CRM integrations to power smarter targeting feeding platforms with high-quality signals that continually refine performance.

For local awareness, we launch with frequency-driven campaigns to build recall, applying both direct and modeled measurement to evaluate impact. As markets mature, we shift focus to consideration  driving mid-funnel engagement and qualified traffic to site.

By closely aligning our campaign structure with the customer journey, we were able to deliver messaging tailored to each stage of the funnel, from initial consideration to lead capture.

A key part of this success was our granular budget management and dynamic reporting approach. With a high volume of campaigns running across diverse regions and objectives, we built custom dashboards that provided real-time visibility into performance. This enabled agile decision-making, fast optimisations, and precise reallocation of budgets based on what was working ensuring every dollar was working harder to deliver measurable business impact.